Royal River Heat Pumps
Work of Art Campaign
Created for a magazine about sustainable homebuilding and design, this campaign takes full advantage of back cover placement. The felted and watercolor artwork by Fiona Libby bleeds off the page to complement the front cover. Digital aspects take a back seat to the traditional: in “Falling Water,” raw edges were preserved on the felt piece, and in “Watercolor,” a gentle gradient softens the edge between watercolor paper and the bottom portion of the ad. Amidst designs emphasizing clean lines, this campaign turns to the organic and hand-created for a fresh, yet familiar approach.
Graphic Design: Raine Raynor; Felted & watercolor artwork: Fiona Libby
“Falling Water”
Capturing attention with the unexpected
Rather than product photos, the campaign features multimedia art by Fiona Libby, appealing to Green & Healthy Maine’s audience interested in high-performance home solutions: there is an established correlation between people who value sustainability and those who care about arts and culture.
“Watercolor”